SUMMARY
As an engaging, collaborative leader with a broad range of marketing communications skills developed over 2 decades, I help companies (1) Digitally transform or create from scratch company marketing activities,
(2) Increase revenue by developing and executing marketing activities to expand into new markets, improve customer communications and generate awareness and leads as a skilled strategist and (3) Build brands by helping companies communicate value, competitive differentiators and better position themselves through exceptional creativity, graphic design and communication expertise.
I have built and executed measurable promotional efforts that have generated millions of dollars in revenue, built brands from scratch, launched products to the masses and created hundreds of thousands of followers, new contacts and leads as a one person department or by leading a small team while working with teams cross company.
My unique, comprehensive experience in the creative work I do and my leadership has made me a trusted resource for a variety of business who have hired me through my consulting company over the past 8 years.
EXPERTISE
Shannon L. Winans
♦ Transformational Marketing Leader
♦ Brand Builder
♦ Creative Design & Communicator
♦ Growth Accelerator
Phone:
Email:
EXPERIENCE
Freelance Consultant
216BranDrive wwww.216BranDrive.com
2013–current│ Cle, OH
I am a trusted resource for contract marketing services through my LLC where I create strategy, brand development and digital marketing solutions for start-ups to medium size businesses.
Contract Marketing Manager
Alco Manufacturing Corp.
Sept. 2020–current | Elyria, OH
▪ Advised, lead, developed and executed new rebranding and transformational marketing as a contractor for a leading national 50 year old machining company owned by private equity with multiple acquisitions.
▪ Created company story, developed value, capabilities, differentiators and Content to position as industry leaders.
▪ Built NEW website to rebrand and unite 5 companies and 3 websites into one and identifying target markets.
▪ Developed and executed strategic target market plans to attract business and promote Alco’s capabilities.
▪ Create and execute lead gen, social media strategy, advertising, photography, logos, brochure and flyer creation, wrote news releases, blogs, email campaigns and utilized graphic design services for project work.
Marketing Manager
Western Enterprises/Scott Fetzer
Jan. 2020–Aug. 2020│ Westlake, OH
▪ Lead and developed marketing initiatives for a 60 yr. old manufacturer with a diverse portfolio of innovative products for the control, monitoring, and flow of gases worldwide.
▪ Developed and executed plans for acquisition company in industrial, biomedical measurement and calibration.
▪ Managed marketing & products team driving participation in promotional activities including: creation and launch of micro site; Created and led new product launch plans; video production; created partner promotions and advertising; launched social media channels, implemented monitoring tools, content calendar and execution plans to increase followers; development of new corporate site to reduce expenses by (Est. 65K/yr.)
Marketing Manager
Thommen Medical
2018-2019 │ Cleveland., OH
▪ Led marketing activities for a global dental implant manufacturer including the creation of the strategic marketing plan including branding, communications, digital marketing, social media, customer targeting, surveys, competitive research, email campaigns, CRM development and marketing automation
Director of Marketing
Gerspacher Real Estate Group
2016-2017 | Medina, OH
▪ Created 1st regional marketing strategy with target market approach in NE Ohio for a commercial real estate firm
▪ Led projects including updating branding, web, email marketing and property marketing listings contributing to record sales, increased web retention, improved customer experience and managed team.
Manager Marketing Communications
Cequent Consumer Products
2011-2013 | Solon, OH
▪ Led 1st consumer marketing efforts for national B2B auto aftermarket products mfg. with #1 hitch brand
▪ Developed and led NASCAR sponsorships with 2 champion drivers and teams
▪ Produced 60+ videos to support brand, products, and content; earned industry awards
▪ Created new website in 90 days, and new product launch programs assisting company with 2 acquisitions
▪ Launched and managed multiple social media accounts, grew to 1,000’s of followers
Sales, Influencer & Customer Programs
Vitamix
2008-2010│Olmsted Falls, OH
▪ Grew U.S. sales $2.9M (1.5+M to 4.4M in 2 yrs.) by restructuring sales program during recession
▪ Developed initial social media resulting in 0 to 18,000 followers with 550k+ unique visits the first year
▪ Originated unique programs improving customer experience and touch points increasing sales and engagement
OTHER APPLICABLE EMPLOYMENT
-
Lorain Printing and Publishing | Marketing & Promotions Manager | 2006-2008 | Elyria, OH
-
Ohio Technical College | Public Relations Marketing Events Coordinator | 2004-2006 | Cleveland, OH
-
Clear Channel & Star Beacon News | Reporter, Anchor | 1999-2001 | Ashtabula, OH
EDUCATION
1994-1998
CLEVELAND STATE UNIVERSITY
Bachelor Degree
Business Management Minor
BACHELOR OF ARTS IN COMMUNICATION/JOURNALISM
Completed 2 internships at TV stations in Cleveland, OH
♦WKYC -NBC Channel 3
♦WUAB/WOIO - CBS/FOX Channel 19/43
2012-2013
Graphic Design Certification
POLARIS ADULT EDUCATION CENTER
-
Adobe InDesign
-
Photoshop
-
Illustrator
SELECT ACHIEVEMENTS
-
Successful, active LCC since 2013 providing contract marketing services with 100% client satisfaction
-
Realized $2.9 MILLION in revenue at Vitamix through Affiliate Sales Program developments
-
Developed NASCAR sponsorship programs with 2 Champion drivers, Bobby Labonte & Brad Keselowski, which achieved national exposure for company brands and connected with a massive number of consumers
-
Drove record number of new bone marrow donors to an international NFP – these efforts revealed a match and saved the life of an eight year old little girl
-
National Award winner, “PR & Video,” Automotive Communications Council (ACC)
-
Created 1st targeted marketing strategy in local commercial real estate industry resulting in +45% time on web, +167% more property views on website, +80% visitor retention and record sales
Employment
Coming Soon! Click on each logo to see a portfolio of my work at each of these companies
